Deodorants in Ireland

Deodorants experienced 3% growth in current value terms in 2016 with sales of EUR45 million. Retail volume sales continued to fall back, particularly due to the growing number of compressed aerosol cans available in Ireland. However, this decline is slowing down as this becomes standard practice for many manufacturers.

Euromonitor International's Deodorants in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEODORANTS IN IRELAND
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
L'Oreal (uk) Ltd in Beauty and Personal Care (ireland)
Strategic Direction
Key Facts
Summary 1 L'Oreal (UK) Ltd: Key Facts
Competitive Positioning
Summary 2 L'Oreal (UK) Ltd: Competitive Position 2016
Procter & Gamble (mfg) Ireland Ltd in Beauty and Personal Care (ireland)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble (Mfg) Ireland Ltd: Key Facts
Summary 4 Procter & Gamble (Mfg) Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 5 Procter & Gamble (Mfg) Ireland Ltd: Competitive Position 2016
Executive Summary
Beauty and Personal Care Is Benefiting From the Rise in Consumer Confidence
Brexit Provides An Opportunity To Irish Consumers But at the Expense of Irish Sales
L'oreal (uk) Ltd Is the New Leader in the Overall Industry
New Product Development and Innovation Continues To Be A Key Driver of Growth
Irish Sales Are Anticipated To Continue Growing, Albeit With Challenges
Key Trends and Developments
Brexit Causes A Bump in Ireland's Path To Recovery
Demand for Natural and Ethical Products As Health and Wellness Trends Enter Beauty and Personal Care
Social Media Still Influencing Consumers Despite Advertising Restrictions
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources